Advertised Emissions Dashboard

UK advertising generated 208 million tonnes CO₂e in 2022 — an 11% rise from the 2019 baseline. This dashboard presents the Advertised Emissions framework across 19 sectors with RAG classification, trajectory modelling, and agency-level portfolio analysis. All data sourced from Purpose Disruptors' published research.

Total UK AE (2022)

208M tCO₂e

Sectors Tracked

Acme Agency AE

170K tCO2e

Multiplier

34x

Advertised vs operational

Portfolio X-Ray

Acme Agency — Climate Exposure Analysis

Climate Exposure Score

0/100

28% Red

57% Amber

15% Green

Revenue Concentration Risk

28%

of revenue comes from Red-classified clients

Total AE

170K tCO2e

Total Revenue

£3,200K

Red clients generate 56% of all advertised emissions but only 28% of revenue

Client	Sector	Revenue (£K)	AE (tCO2e)	RAG
DriveRight Motors	Automotive	420	48,000	Red
Horizon Autos	Automotive	280	32,000	Red
TelcoMax	Telecoms & utilities	350	22,000	Amber
JetAway Holidays	Transport & tourism	180	15,000	Red
StreamVerse	Leisure & entertainment	310	14,000	Amber
GadgetPro	Technology & electronics	260	11,000	Amber
FreshBite Foods	Food	220	8,000	Amber
GlowUp Beauty	Toiletries & cosmetics	150	4,500	Amber
HomeStyle	Household & domestic	130	3,800	Amber
ShopFirst Retail	Retail	200	3,200	Amber
MediCare Plus	Pharma & healthcare	180	2,500	Green
GreenGov Initiative	Government & non-profit	140	1,800	Green
UrbanThreads	Clothing & accessories	120	1,500	Amber
FizzCo Drinks	Soft drinks	100	1,500	Amber
FinanceFirst	Financial services	160	1,200	Green

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Traditional Dashboard View

This is the conventional analytics dashboard layout. All data shown is sourced from Purpose Disruptors' published Advertised Emissions research. The AI assistant has full context of the methodology, sector data, and case studies.

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Source Material